Freelance Creative
Freelance Creative
Budweiser wanted to build intrigue and excitement amongst male beer drinkers during the summer months. We came up with Bud Camp, an integrated promotional campaign and event where guys got to be big giant kids again. The campaign started in 2007 and went on for 4 more glorious years.
AGENCY: TribalDDB, Downtown Partners, Mosaic
ROLE: Art Director, Design
COPYWRITER: Travis Sellar
CREATIVE PROCESS
A Bud Camp brand identity was created for the promotion and applied in TV, print advertising, POS, website and online ads.
The TV spot introduced Bud Camp via the their outrageous camp counsellors. Each counsellor was became featured online as well as in other media.
After the weekend, Bud Camp continued online where participants could view and share their wildlife experience spreading the Bud Camp way.