Freelance Creative
Freelance Creative
In 2015, the Vancouver International Airport (YVR) launched a process that would update its Master Plan to guide land use decision-making and facility development for the next 20 years. Driven by the insight that people are fascinated by what the future is going to be, Edelman partnered with a local futurist, Nikolas Badminton, to create a series of newsworthy ‘design fiction’ stories to envision, explain, and raise questions about what could be possible at YVR in 2037.
AGENCY: Edelman
ROLE: Creative Direction, Art Direction
DESIGNERS: Andrea Van Der Ree, Dol C Imnamkhao
MOTION DESIGN: Wonderlust
ILLUSTRATOR: Colin Bigelow
FUTURIST: Nikolas Badminton
The campaign consisted of 5 different futuristic stories that spoke to 5 different community stakeholder groups. Each design fiction story was written by a futurist and later illustrated. Each illustration was carefully planned to work in a variety of media including: TV, online ads, social media, community newsprint, TSA, billboard and radio.
RESULTS
34 geo-targeted community events
35,500 in-person contacts
2.5 million+ impressions
13 million+ media impressions
100,000+ unique visits to the YVR2037 website
500,000+ views and counting of campaign video