Freelance Creative Director
Freelance Creative Director
In the world of safety boots, every brand shows how they meet safety standards the same way – with complicated Jaron and symbols that are meaningless and heavily skeptical to trades workers.
Instead of making more claims that wold be ignored, we decided to prove them with TERRA KNOW. HERE’S PROOF that put our destructive testing methods on full display – cutting through the clutter of boring producing photography and jargon.
Role: CD/Art Direction
Agency: ONE23WEST
Client: Terra Boots
ECD: Rob Sweetnam, Bryan Collins
CD/Copywriter: Kyle Waye
Photography: Clinton Hussey