Freelance Creative
Freelance Creative
For Fraud Prevention Month, we launched a campaign for the BC Securities Commission, to teach British Columbians how to spot and protect themselves from crypto scams.
At the centre of the campaign were three videos that borrowed from the look and feel of crypto influencers on social media, where misinformation and scams often target young investors. Each video starts out as a classic crypto sales pitch before taking a turn as the influencer enthusiastically explains exactly how they plan to scam you. The message is that not all scams are this obvious.
Role: Art Direction
Agency: 123w (One Twenty Three West)
Client: British Columbia Securities Commission
ECD: Bryan Collins
Copywriter: Allan Topol
We knew our target audience was using social media to learn and invest in crypto and we also know that scam artists also use these same platforms to create video to lure people in. So we did what the scammers did but made it way more obvious.
Scammers are lazy and often copy what they see so we mirrored the most common crypto scammer archetypes found on TikTok, Instagram and YouTube.
The videos sent viewers to cryptoscams.ca, an interactive microsite, where you can delve deeper into understanding the most common characteristics of crypto scams and how to protect yourself. This site was designed to appear like a live stream in the same way scammers use live streams to hide their scams.