Freelance Creative
Freelance Creative
Part of a larger campaign to launch the 2008 Subaru Forester, visitors to SexySubaru.ca were promptly handed the position as official photographer for the 'Subaru Sexy Photo Shoot'. The challenge: to capture the Forester's bold new face from numerous feature-highlighting angles while a giant Sumo wrestler struck sexy poses all about the vehicle.
AGENCY: TribalDDB, DDB Canada
ROLE: Art Director, Design
COPYWRITER: Travis Sellar
AWARDS: London International Awards (Gold), Applied Arts, One Show (Silver), Canadian Marketing Awards (Gold ), FWA, CASSIES
CREATIVE PROCESS
Besides being highly awarded this digital work was integral for helping smash sales records for both the Forester (115% increase vs. previous year) and the overall Subaru brand, pushing its share of the Japanese SUV market up 5%. Despite spending levels well below Honda and Toyota, the campaign propelled initial consideration up 400% and purchase intention up 83%. Now that’s sexy.