Gallery of Dick Pics
Plenty of Fish had recently rebranded with a mission to make dating more welcoming. But with so much wrong in the world of online dating, they needed a breakthrough way to introduce that new mission.
So, we created the Gallery of Dick Pics — full of wholesome guys named Richard on POF — as a way to speak to their vision of how dating should be while denouncing datings most unwelcoming behaviour of all.
The campaign was centred around a virtual gallery that allowed visitors to browse big, hairy and wild Dicks (among others) and was promoted with Influencers, PR, social, video and OOH.
ROLE: Creative Direction, Art Direction
AGENCY: 123w (One Twenty Three West)
ECD: Bryan Collins, Mooren Bofill
CD/COPYWRITER: Allan Topol
ACD/COPYWRITER: Kyle Waye
ACD/ART DIRECTION: Troy Geoghegan
DESIGN: Jeff Harrison, Ming Mikaeo
PHOTOGRAPHER: Maya Fuhr
3D GALLERY/WEBSITE: LNG Studios