CP Rail, a North American rail transport company, needed an awareness campaign that would showcase CP’s services and ultimately drive sales. Our idea was to visually demonstrate how CP takes a first-hand approach to understanding businesses transport needs by showing railway lines running through different client’s businesses.
AGENCY: Edelman
ROLE: Art Direction, Creative Direction
DESIGN: Nathan Gowsell
COPYWRITER: Michael Mayes
PHOTOGRAPHY/RETOUCHING: Cake Imagery