Freelance Creative
Freelance Creative
There’s been no shortage of ads promoting sports betting (legal or otherwise) this calendar year. In response, we launched a fully integrated campaign to remind locals in British Columbia and Manitoba there is a local option.
In the two video ads we see a transformation take place once the bet now button is pushed. In indoor three friends are now joined by a set of screaming fans while in outdoor we see a sports mascot and cheerleaders join in the occasion.
Agency: 123w (One Twenty Three West)
Role: CD/Art Direction
ECD: Bryan Collins
CD/Copywriter: Allan Topol
Production Company: Kiddo Films
Director: Steve Mapp
Post Production: Cycle Media