![Reward---Thumbnail.jpg](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576198271091-DT4JBWL61UTKYA0INJ6V/Reward---Thumbnail.jpg)
TELUS Rewards
Many other telcos had tried to launch a loyalty program but few stood the test of time. Our challenge was to introduce the TELUS Rewards program to existing customers while creating a unique look and feel that would attract new customers.
AGENCY: The &Partnership
ROLES: Art Director, Designer
CREATIVE DIRECTOR: James Sadler
BUTTERFLIES: Tendril
![We used a vibrant complimentary colour palette to differentiate the rewards sub-brand from the master TELUS brand. This include a gradient using the new colours that reflected the notion of transformation.](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576181876070-PCSKXJVUU6IURK8ZJV7Z/TELUS-Rewards---Fly-In-Loop.gif)
We used a vibrant complimentary colour palette to differentiate the rewards sub-brand from the master TELUS brand. This include a gradient using the new colours that reflected the notion of transformation.
![A butterfly was a natural visual metaphor for the rewards brand. It demonstrates how you can easily transform your dollars into fun stuff to redeem.](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576190239046-HFRV0U7TWHXTI1NOY8Q4/Colours.jpg)
A butterfly was a natural visual metaphor for the rewards brand. It demonstrates how you can easily transform your dollars into fun stuff to redeem.
![We partnered with 3D design agency Tendril who crafted a handful of static poses and animation sequences that were used for launch as well as in future applications.](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576190562125-0JL0KWVX39WOVCEJMHTT/Butterfly-TV.jpg)
We partnered with 3D design agency Tendril who crafted a handful of static poses and animation sequences that were used for launch as well as in future applications.
![Rewards_Carousel.jpg](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576182160692-XNDCP53X61IAY79FTJ24/Rewards_Carousel.jpg)
![Rewards---Email-Newspaper.jpg](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576182199572-7SSINVH5BZ3BAZ7L5A9X/Rewards---Email-Newspaper.jpg)
![Rewards---DM.jpg](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576191811896-MT46GATT0UQPUUM1MFH1/Rewards---DM.jpg)
![Rewards---Wildpostings.jpg](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576182196935-AQUH8EO499P36634LJKZ/Rewards---Wildpostings.jpg)
![Rewards---Billboard.jpg](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576191255837-O5G22ZZUQ8MS9N5UKJZJ/Rewards---Billboard.jpg)
![In-Store-Loop.gif](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576194118649-0ELHWE64PTC5KTMDZHKV/In-Store-Loop.gif)
![Rewards---Instore.jpg](https://images.squarespace-cdn.com/content/v1/53501a34e4b0e7399e116032/1576198161633-0ZRR1PO1U0X5YKZPK2WS/Rewards---Instore.jpg)