Freelance Creative
Freelance Creative
Many other telcos had tried to launch a loyalty program but few stood the test of time. Our challenge was to introduce the TELUS Rewards program to existing customers while creating a unique look and feel that would attract new customers.
AGENCY: The &Partnership
ROLES: Art Director, Designer
CREATIVE DIRECTOR: James Sadler
BUTTERFLIES: Tendril
We used a vibrant complimentary colour palette to differentiate the rewards sub-brand from the master TELUS brand. This include a gradient using the new colours that reflected the notion of transformation.
A butterfly was a natural visual metaphor for the rewards brand. It demonstrates how you can easily transform your dollars into fun stuff to redeem.
We partnered with 3D design agency Tendril who crafted a handful of static poses and animation sequences that were used for launch as well as in future applications.